05 July 2012
Greenlite UK has made a significant investment in sports advertising around key rugby league fixtures to build brand awareness of the company’s commercial lighting services and environmental lighting credentials.
Over the weekend spanning Friday 18th to Monday 21st of May a total of nearly 550,000 people had an opportunity to see the Greenlite branding which was on show at a number of key RFL STOBART SUPER LEAGUE fixtures. The branding was visible to Sky Sports viewers as well as fans attending the fixtures.
Greenlite chose the sports signage packages which flashed up the branding message throughout the live action making it clearly visible to TV audiences for the Huddersfield verses Wigan clash on the 18th of May and the Leeds St Helens fixture on the 21st. It is estimated that these 2 fixtures had a TV audience of 493,000 people.
In additional, the advertising was also present at the fixtures between Salford and Bradford, Widnes and Catalans, Wakefield and Warrington, London and Hull and Hull KR and Castleford.
Greenlite has received a number of potential commercial sales enquiries regarding their commercial lighting maintenance services as a result of the campaign.